Sep 24, 2020
- Your hero drives the action. In blurbs, you almost never need to mention side characters. Most BPF blurbs mention only the hero (or dual heroes in a romance) and maybe the villain. Sometimes a character’s mentor will be mentioned, etc. But add too many and readers will get confused when they have to remember all the...
Sep 17, 2020
12 lessons Jim learned about copywriting:
- Echoes are not fine: what you want to avoid are “twice told tales” of repeating uncommon words too closely or saying the same thing more than once. Word count matters!
- Sentence construction is also important. You want your blurb to be a rollercoaster, not a pub crawl....
Sep 10, 2020
- Emotional response: good sales copy speaks to people on an emotional level. It used to baffle me why companies said things like “AT&T is proud to announce...” It’s why at BPF we like to include emotion words and actions, like showing teeth gritting, butterflies in the stomach, etc.
- Readers want to connect with...
Sep 3, 2020
Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy.
To watch video of this episode, view it on Facebook at Best Page Forward.
Here are this episode’s read-along selections:
--Blurb:
Author: Elisavet...