May 6, 2021
Blurb:
R.M. Sackville
Targeted Takeaway:
Every sentence in your blurb makes a promise to the reader about what sort of book you’re offering. From the hook to the final cliffhanger, if you introduce an idea, you have to bring it back around. Otherwise, readers can become confused about what sort of book it is.
Whether it’s tone, character details, or plot elements, an idea that crops up early in the blurb should make an appearance later. And in the later sentences, new concepts are jarring and cause readers to think they’re getting something different than they thought.
So make certain you’re fulfilling the promises you make. Living up to the expectations you create will bring home the result you want: A sale that leads to a satisfied reader.