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Blurbs Sell Books

Dec 3, 2020

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. 

To watch video of this episode, view it on Facebook at Best Page Forward.

Here are this episode’s read-along selections:


Book: JJ Finn 1: King of the Sharks

Author: Nathan A. Stout


JJ Finn was a normal kid with dreams of becoming a marine biologist and avoiding homework . . . well, and bullies. His days volunteering at the Aquarium where his dad works are almost like living his ultimate dream and escaping the grasp of summer break boredom until he catches some strangers dumping a mysterious substance into one of the tanks.


After falling in the tank, on accident, he begins to feel different. Then his dad gets dad-napped at work and his world really begins to fall apart.


Can JJ and his friends figure out what shady group is behind these acts? It would help if JJ could keep his head in the game, but after getting wet he starts to change. No, not puberty. Change as in, grow a fin on his back, gills on his neck, and flippers instead of feet when he gets wet.

They must follow the clues and figure out what’s going on before they’re captured too, or worse.

The JJ Finn series follows the exciting transformation of a group of teenage friends that face a sinister organization, set on manipulating human DNA for their own mysterious purposes. Grab book one today join their journey.

Sales Copy

Part teen, part shark, JJ is mixed up with a dangerous organization. Can he and his friends save his dad in time?

--Abigail's Targeted Tip:


Spacing can make or break a blurb. Try experimenting with yours to find the strongest option.



Want to submit your own blurb for consideration? Fill out the form at or send an email to