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Blurbs Sell Books

Nov 26, 2020

Today on the show, author Jim Heskett and copywriting guru Abigail Dunard tackle an author-submitted blurb to dissect it and understand how to write killer sales copy. 

Jim's on the road today, which creates some fun surprises for the show!

To watch video of this episode, view it on Facebook at Best Page Forward.

Here are this episode’s read-along selections:


Author: Franka Hughes

Title: You never said good-bye: A mourning

A daughter mourns the loss of her father and finds words for the indescribable. Sober, loving and absolutely honest, she describes the emotional chaos after the loss, her fears and doubts and her hope. The texts are surprisingly different from anything that the funeral literature usually presents: instead of self-help its a summary of thoughts, in the style of quotes.

--Abigail's Targeted Tip:

Selling nonconformist books requires extra effort. Sticking to a tried and true blurb format provides common ground for potential readers. 


Want to submit your own blurb for consideration? Fill out the form at or send an email to